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Cross-border commerce
We use overseas e-commerce platforms to bring Japanese products to local customers.
FAIR Marketing brings Japanese products—including cutting tools, cosmetics and health products—to overseas markets. Through Amazon and other sales channels, our cross-border e-commerce business connects Japan with everyday life around the world.
Our business
How we work
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Data-informed decisions
Market data and sales results inform our product selection and approach.
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From Japan to multiple markets
We operate across markets including the United States, the United Kingdom and Germany.
Product categories
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Cutting tools
Japanese cutting tools for a range of everyday and specialist uses.
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Cosmetics & skincare
Japanese cosmetics and skincare products selected for overseas demand.
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Supplements & health products
Health-related products, with attention to the requirements of each market.
Get in touch
Let’s make the next connection.
Talk to us about business, partnerships or people.